People can feel overwhelmed by too much information and too many options (the Choice Paradox), this creates uncertainty which leads to playing it safe – doing nothing. You can guide behaviour by creating clarity.

Be deliberate in how you frame options, use:
• Language that affirms
• Certainty
• Relativity

From an article by Bri Williams, Managing Director and Behavioural Specialist, People Patterns Pty Ltd

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2017-11-08T12:22:30+00:00