A short, well-crafted message is more impactful than pages of blah blah yadda yadda.

If you need a little more persuasion, here is a collection of powerful stories – told in just six words.

I’m faking Alzheimer’s. Said grandad. Again.
I met my soulmate. She didn’t.
Sorry soldier, shoes sold in pairs.
He hit send, then a tree.
Strangers. Friends. Best friends. Lovers. Strangers.

A simple rule of thumb, if you tell someone a hundred things they remember nothing; if you tell them only ten, they’ll remember ten.

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