




ABOUT US
‘Every organisation that I know of is in the business of changing somebody’s behaviour. A for-profit company will try to convince consumers who currently purchase their competitor’s products to switch to theirs. A government might want to convince citizens to pay their taxes on time or to renew their driver’s licences online where it can be done more cost effectively and quickly. A public welfare organisation might want to encourage eligible families to sign up and receive aid or tuition support for their children’s education. In fact, I do not know of any organisation that is not in the business of changing behaviour.’
Excerpt taken from The Last Mile, by Dilip Soman
Logical Truth is in the business of changing employee behaviour to ensure it aligns with the brand, values and strategy of the organisation.
We’re a multidisciplinary team of specialists who deliver an integrated solution to employee engagement and internal marketing.
We have over 16 years of expertise in this specialist discipline. We don’t use any off-the-shelf solutions. Everything is custom made to the objectives, culture and needs of your business.
WHAT WE DO
We offer solutions in:
We work hand-in-hand with businesses to define the organisational practices and ensure an effectively branded business, from the inside out.
By identifying brand behaviours and ‘hard wiring’ them into organisational processes and practices, we can ensure that the brand promise you’re making is fulfilled both internally and at the business-client interface.
“A brand is defined by the customer’s experience. The experience is delivered by employees”. – Shep Hyken
Values are the philosophies or principles that guide how an organisation conducts itself and the nature of the relationship it has with employees, clients, partners and shareholders.
Values guide companies in decision-making, differentiate businesses in the market, provide a basis for achieving cultural change, offer a measurement of success for both the company and the employees who work within it, they form a moral compass and help create organisational unity.
In short, they are critical to the sustainable success of a business.
Values cannot be created; they can only be identified. Chat to us about our unique process to identify your organisation’s values and unpack them into objective, measurable and manageable behaviours.
We have extensive experience across a wide variety of industries in partnering with organisations to identify their key service differentiators and ensure organisational alignment through effective employee engagement.
An Employee Value Proposition is a summary of the value you offer to employees that encompasses:
Work: What I do and how I’m encouraged to do it
Career: Where I’m going and how I’m being helped to get there
Compensation: My salary, incentives, rewards
Benefits: The ‘other’ stuff I get – recognition, perks, wellness
Affiliation: How I feel about the organisation I work with – culture, ethics, values, trust
In the ongoing ‘war for talent’, we work with you to put a very sharp arrow in your quiver by defining a clear, compelling EVP that retains the talent you have and can be translated into an Employer Brand that attracts the best talent in the market.
The ways in which you communicate with employees is both complex and complicated and the variety of options limited only by budget, time and technology. So how do you know what media is effective, which of your messages are getting through, what the most cost effective options are and how your employees prefer to receive information? Without answering these questions, both information and budget are being used ineffectively.
Through data driven research we’ll provide insight into your current communication landscape and identify the optimal media mix for you – one that gets the right information, into the right hands, at the right time.
We’re also able to fully develop and deploy any communication requirements you may have – from newsletters to intranet sites.
Unfortunately, according to a study by Towers Watson, only 25% of change management initiatives are successful over the long term.
This is often due to poor communication support and a failure to create understanding of why the change is needed, what it will entail, the process of change and the upside of changing.
Given the fact that change is the only constant, particularly in the corporate environment, it is critical to support change management initiatives with a thorough, robust and well-planned communication programme.
We work with HR, change management and OD teams to develop change management communication to provide the direction and support necessary for successful implementation.
We apply the principles and methodologies of advertising to ensure clutter busting, emotionally compelling and fresh communication that will create impact.
Our team of designers, writers, illustrators, animators, event managers, photographers and production coordinators will translate your brief into an integrated campaign that always delivers on your objectives.
But often it’s not.
We offer both non-traditional learning solutions that cater to different learning needs of employees, as well as training support to augment traditional training and drive better involvement, retention and ongoing skills sustainability.
But not all recognition programmes are created equal. Poorly executed recognition programmes can become admin intensive, expensive and create despondent employees.
Our recognition framework draws on global best practice thinking and packages it in a way that is exciting, easy to implement and drives both values based and strategically aligned behaviour.
OUR ECOSYSTEM
Our team consists of an ecosystem of specialists, each with more than 10 years of experience in their field.
By working as a collaborative team we can ensure specialist expertise without the burden of massive overheads – which are inevitably passed onto the client. This means we can take on projects of varying scale from small bespoke campaigns to international multi-year projects.


Genesis
The Applied Behavioural Economics team from Genesis Analytics specialises in understanding why people behave in the way they do and uses a set of tools to influence their decision-making and behaviour.

Media Rocket
Media Rocket is renowned for marrying digital design and development with business intelligence and digital strategy – delivering bespoke digital solutions that generate real returns.

The New Black
An independent branding and communication firm founded in 2004; a team of problem solvers who are passionate about business and design.

Renato Sabbioni
Renato Sabbioni Graphic Design specialises in contemporary design, art direction and corporate identity development.

Yellowwood
Yellowwood is an independent marketing strategy consultancy. We assist businesses in discovering solutions and developing insights into marketing’s most pressing issues through brand strategy, research insights and data analytics.
CASE STUDIES
- Gold Quill Awards: #ninetynine Customer Service Campaign mr.admin 2019-10-30T14:33:19+02:00
Gold Quill Awards: #ninetynine Customer Service Campaign
- Liberty: The Greatest Profession mr.admin 2019-01-21T14:42:50+02:00
Liberty: The Greatest Profession
INTERESTING STUFF
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Ask me why
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The Greatest Challenge
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CONTACT US
- +27 87 803 5908
- 27 7th Avenue, Parktown North
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
Scott Cook